http://adirondackwebsitedesign.com/web_page_design.html
The plan now goes beforde the full boardof aldermen. The Urban Development and Zoninh Committee had because memberw said they wanted more time to examinrthe proposal, and Richard Baker, president of , whicjh operates the , said the plan woule steal shows away from the Fox and , the New York City-based firm that owns the and holds the long-terkm lease to the Kiel, To alleviate concerns among competitors, SCP Worldwide agreed to limit the numbee of third-party theatrical shows it holdsw for the first five years, said Ken a partner in SCP "We think this is a vote for St. he said. SCP Worldwide has brought in McEagle of O’Fallon, Mo.
, as a redevelopment partner and as generaol contractor. David Checketts, chairman of SCP Worldwide, thanked the Mayor Francis Slay and Comptroller DarlensGreen "for putting their trust in our plan and sharinv our belief that the Kiel Operw House can and should be restored to the glort of its past." "We all want the same thinyg for St. Louis: a vibrant downtown, a thriving cultural and entertainment additional jobs and a promising economicf future for this andfuture generations," Checkettss said in a statement.
"Today’s committee vote approvingf our Kiel Opera House plan is the first step in making all of this a Last month, the city’s Land Clearance for Redevelopment Authorityh to the board of aldermejn that the Kiel be re-declared paving the way for tax abatemeny for SCP Worldwide to supporg a restoration of the building into a theatricaol and concert venue.
Thursday, March 31, 2011
Tuesday, March 29, 2011
Martek Biosciences plans appeal of E.U. ruling on infant formula patent - St. Louis Business Journal:
blogspot.com
That was word from the Columbia company Tuesdahy inregulatory filings. The patent office in the Hague, Netherlandsa upheld a patent that was granted to the biotec firm in 2007 but was challenged by food manufacturerwsand Ltd. The patent office said Martek’s patent applies to Martek’s nutritional oil in infangt formula, but is not covered when it is blendes with certain fish oils used ininfant formula. Martek (NASDAQ: MATK) expects the appealo will take one to two yearsx and said it does not believse the ruling will impactits revenue. Derivesd from algae, the company’s nutritionalp oils are also used in dietarty supplements andfood products, such as yogurrt and juice.
The company has been aggressivelty expanding its infant formula business overseas as it has nearly saturaterthe U.S. market. Martek warnexd in its last earnings statemen that its infant formula sales in the third and fourtuh quarters could drop as retailers trim their inventories ofthe product. The companyg anticipates demand will pick up infiscal 2010.
That was word from the Columbia company Tuesdahy inregulatory filings. The patent office in the Hague, Netherlandsa upheld a patent that was granted to the biotec firm in 2007 but was challenged by food manufacturerwsand Ltd. The patent office said Martek’s patent applies to Martek’s nutritional oil in infangt formula, but is not covered when it is blendes with certain fish oils used ininfant formula. Martek (NASDAQ: MATK) expects the appealo will take one to two yearsx and said it does not believse the ruling will impactits revenue. Derivesd from algae, the company’s nutritionalp oils are also used in dietarty supplements andfood products, such as yogurrt and juice.
The company has been aggressivelty expanding its infant formula business overseas as it has nearly saturaterthe U.S. market. Martek warnexd in its last earnings statemen that its infant formula sales in the third and fourtuh quarters could drop as retailers trim their inventories ofthe product. The companyg anticipates demand will pick up infiscal 2010.
Sunday, March 27, 2011
UC-Berkeley's Daily Californian cuts day of publication - East Bay Business Times:
manuscripts-shuwatu.blogspot.com
Starting this week, the 137-year-oldc paper -- one of the nation’sd oldest student publications -- will come out four days a Monday, Tuesday, Thursday and Friday. Its typica press run is 10,000 copies. Bryanm Thomas, the Daily Californian’zs editor-in-chief, also said pay for reporters and editors will be Beginning reporters will have to complet e several assignments beforebeing paid, and the salaries of editors will have to be cut. keeping with the egalitarian UC-Berkeley tradition, Thomasw added that the cuts will not be so deep that only wealtht people will be able to affored to work atthe paper.
Though the paper covers the university, it has been independent of any fundinfrom UC-Berkeley since 1971. Thomass said the paper’s Web edition will continud to be updated daily Mondagythrough Friday, even if the Wednesday print edition is beingg dropped. “We’re making cuts now; it’ds a one-year fix to get us throughy thenext year,” Thomas said in a “We’re focused on the long-terkm and it’s my hope that we can restore publication as soon as
Starting this week, the 137-year-oldc paper -- one of the nation’sd oldest student publications -- will come out four days a Monday, Tuesday, Thursday and Friday. Its typica press run is 10,000 copies. Bryanm Thomas, the Daily Californian’zs editor-in-chief, also said pay for reporters and editors will be Beginning reporters will have to complet e several assignments beforebeing paid, and the salaries of editors will have to be cut. keeping with the egalitarian UC-Berkeley tradition, Thomasw added that the cuts will not be so deep that only wealtht people will be able to affored to work atthe paper.
Though the paper covers the university, it has been independent of any fundinfrom UC-Berkeley since 1971. Thomass said the paper’s Web edition will continud to be updated daily Mondagythrough Friday, even if the Wednesday print edition is beingg dropped. “We’re making cuts now; it’ds a one-year fix to get us throughy thenext year,” Thomas said in a “We’re focused on the long-terkm and it’s my hope that we can restore publication as soon as
Friday, March 25, 2011
Senate coalition meets briefly, judge denies injunction request - Silicon Valley / San Jose Business Journal:
viktorsejbgif.blogspot.com
They were able to meet because a state Supremee Court judge in Rensselaer County denied an injunctiomn on Thursday that Democrats had sought againstthe group. Thos are among the latesr developments in the dizzying saga playingv out in thestate Capitol. Control of the Senate remainw up inthe air; the bipartisan group of and remaining Democrats, each say they controlp the Senate. The gridlock has shut down the legislative process inthe Senate, with five days remaining in this year’s scheduled session before it ends on June 22. Gov. David Patersohn warned that the session will be extended if senatorsw continue to argue over who isin power.
Whoever wins the powee struggle will decide the fate of a range of billsand hot-buttonn political issues. The so-called “bipartisan coalition” of 30 Republicans and two downstatde Democrats is the group that helda rare, surprise vote on June 8 to oust Senatw Majority Leader Malcolm Smith (D-Queens). Democrate have held a 32-30 majority in the Senate since following victories in the Novembe r2008 elections. It was the party’s firsgt time in control of the chamber in almosy45 years. Now, the coalition of Republicans andtwo Democrats—Sens. Hiram Monserrate and Pedro Espada Jr.—say they have the majority of following their sudden joint action onJune 8.
Both Espad and Monserrate remainregistered Democrats. The coalition appointedf Espada as temporary president of the meaning that he would becomde acting governor if Paterson becomes incapacitated or leaveesthe state. Sen. Dean Skelos (R-Rockland was named majority leader. Democrats argue that the June 8 vote is and they are disputing the votein court. Democratw maintain that Smith is stillmajorityy leader. Democrats refused to unlock the Senate chambe rafter Monday’s vote.
Espadw obtained a key and opened the doors on Other than Espada and no other Democrats attended the The coalition had planned to vote on as many as 30 The desk drawer where the bills were stored was so the coalition could not conduct any officiap businesson Thursday. The group was undeterred, and bolstered by Judge GeorgeCeresia Jr.’s decision to rejecf an injunction that wouls have prevented Espada and others from holding a session. “Democracu has prevailed,” Skelos declared in a speechy on theSenate floor. “This is a new day in It’s not going to be like the old days—thoss days are over. We are breaking down the aisle.
” Skelos and Espadq encouraged more Democrats to jointhe coalition. Both have been holdinv private meetings to convince othersto join. So far, none has done so. “M y character has been assassinated. My record has been distorted. My home was brokebn into,” Espada said. “But my my purpose, has not been derailed or I will not be dissuadedor denied.” The coalitiobn says the Senate is adjourned until June 15 at 3 p.m. Patersohn said he wants the Senate doors to be and for the senators to vote inthe chamber, on who is majority leader. He pledged to work with whoever ends up electedmajorityy leader. He has acknowledged that he has no powe r to dictatethe process.
“I may not like the but I’m not going to try to influencdethe outcome,” Paterson said on Wednesday. “Theu have to work this out. They have to act like
They were able to meet because a state Supremee Court judge in Rensselaer County denied an injunctiomn on Thursday that Democrats had sought againstthe group. Thos are among the latesr developments in the dizzying saga playingv out in thestate Capitol. Control of the Senate remainw up inthe air; the bipartisan group of and remaining Democrats, each say they controlp the Senate. The gridlock has shut down the legislative process inthe Senate, with five days remaining in this year’s scheduled session before it ends on June 22. Gov. David Patersohn warned that the session will be extended if senatorsw continue to argue over who isin power.
Whoever wins the powee struggle will decide the fate of a range of billsand hot-buttonn political issues. The so-called “bipartisan coalition” of 30 Republicans and two downstatde Democrats is the group that helda rare, surprise vote on June 8 to oust Senatw Majority Leader Malcolm Smith (D-Queens). Democrate have held a 32-30 majority in the Senate since following victories in the Novembe r2008 elections. It was the party’s firsgt time in control of the chamber in almosy45 years. Now, the coalition of Republicans andtwo Democrats—Sens. Hiram Monserrate and Pedro Espada Jr.—say they have the majority of following their sudden joint action onJune 8.
Both Espad and Monserrate remainregistered Democrats. The coalition appointedf Espada as temporary president of the meaning that he would becomde acting governor if Paterson becomes incapacitated or leaveesthe state. Sen. Dean Skelos (R-Rockland was named majority leader. Democrats argue that the June 8 vote is and they are disputing the votein court. Democratw maintain that Smith is stillmajorityy leader. Democrats refused to unlock the Senate chambe rafter Monday’s vote.
Espadw obtained a key and opened the doors on Other than Espada and no other Democrats attended the The coalition had planned to vote on as many as 30 The desk drawer where the bills were stored was so the coalition could not conduct any officiap businesson Thursday. The group was undeterred, and bolstered by Judge GeorgeCeresia Jr.’s decision to rejecf an injunction that wouls have prevented Espada and others from holding a session. “Democracu has prevailed,” Skelos declared in a speechy on theSenate floor. “This is a new day in It’s not going to be like the old days—thoss days are over. We are breaking down the aisle.
” Skelos and Espadq encouraged more Democrats to jointhe coalition. Both have been holdinv private meetings to convince othersto join. So far, none has done so. “M y character has been assassinated. My record has been distorted. My home was brokebn into,” Espada said. “But my my purpose, has not been derailed or I will not be dissuadedor denied.” The coalitiobn says the Senate is adjourned until June 15 at 3 p.m. Patersohn said he wants the Senate doors to be and for the senators to vote inthe chamber, on who is majority leader. He pledged to work with whoever ends up electedmajorityy leader. He has acknowledged that he has no powe r to dictatethe process.
“I may not like the but I’m not going to try to influencdethe outcome,” Paterson said on Wednesday. “Theu have to work this out. They have to act like
Wednesday, March 23, 2011
Wining and dining
http://www.globallibrarian.info/2003/conditions.html
The newly opened wine bar in downtown Austinj was hosting a private party for a group of 160 residentss who could have a dramatic effecton business. The partygoere were frequent writers for the Web site which lists customer reviews of businessee such as clubsand restaurants. The writers, which Yelp callsd elite Yelpers, were being wooed with free wine and appetizers becausre the ownersof Max’s recognizw the power of viral marketing in the Internet age. making a good impression on a Yelpef who subsequently posts flattering comments on the Web site reachese thousands ofpotential customers.
Max’e had already hosted a pre-opening party for prominent bloggers, Austin-area foodies who operate their own Web sites that featurdrestaurant reviews. The popularity of Web-based toolx such as blogs and customer-review Web sites has increased dramaticallyg during the last18 months, said Jonathamn Horowitz, vice president of marketing and communicationsa for Max’s parent company, Houston-basedc Lasco Enterprises LLC. “It’s a significant segment of the market now that need to be addressedbecause they’re so influential,” he How influential?
Max’s has a full-timre employee whose sole duty is to monitor what is posted on the Interney about the company’s five restaurants in Texas. Yelp was startes in San Francisco in 2004 by two formerPayPall employees. Its chief competition is California-based IAC/InterActiveCorp’sx Citysearch, which launched in 1995. Austin-based Bazaarvoice founded in 2005, enables businesses to operate theire own online communities that include customer reviewsof products. Althouggh online reviews are an efficient method of giving voice to the they also present the problem of Web site operators are faced with determining the motivees and credibility ofreview posters.
For example, competitorws can surreptitiously write unflattering reviews to boost the standinhg of theirown businesses. In Yelp officials revealed for thefirst time, they were allowing business ownersa to directly reply to user reviews with theif own posts. Matthew Lees, vice president of the Boston-based Patrici Seybold Group, praised the decisiojn — as long as the online dialogue doesn’t turn “I think it’s a rather exciting Lees said. “I think it’se better to have inclusive conversation.
” Austihn resident Jodi Bart, who launche d her Tasty Touring restaurant blog in July said the city has a core groul of 20 to 30 food bloggers who are invites to acouple business-sponsored events each Austin-based software industry executivr Jack Newton was one of the elite Yelpersd at Max’s Wine Dive last month. He said he joined Yelp more than three years ago and has posted more than100 reviews. During that time, Yelp’as influence has grown in proportion to the size of its Newton said. “There’s an undeniable force that Yelp possesses now comparedc with threeyears ago,” he said.
“It’s a channel that businesses can use to helpthem
The newly opened wine bar in downtown Austinj was hosting a private party for a group of 160 residentss who could have a dramatic effecton business. The partygoere were frequent writers for the Web site which lists customer reviews of businessee such as clubsand restaurants. The writers, which Yelp callsd elite Yelpers, were being wooed with free wine and appetizers becausre the ownersof Max’s recognizw the power of viral marketing in the Internet age. making a good impression on a Yelpef who subsequently posts flattering comments on the Web site reachese thousands ofpotential customers.
Max’e had already hosted a pre-opening party for prominent bloggers, Austin-area foodies who operate their own Web sites that featurdrestaurant reviews. The popularity of Web-based toolx such as blogs and customer-review Web sites has increased dramaticallyg during the last18 months, said Jonathamn Horowitz, vice president of marketing and communicationsa for Max’s parent company, Houston-basedc Lasco Enterprises LLC. “It’s a significant segment of the market now that need to be addressedbecause they’re so influential,” he How influential?
Max’s has a full-timre employee whose sole duty is to monitor what is posted on the Interney about the company’s five restaurants in Texas. Yelp was startes in San Francisco in 2004 by two formerPayPall employees. Its chief competition is California-based IAC/InterActiveCorp’sx Citysearch, which launched in 1995. Austin-based Bazaarvoice founded in 2005, enables businesses to operate theire own online communities that include customer reviewsof products. Althouggh online reviews are an efficient method of giving voice to the they also present the problem of Web site operators are faced with determining the motivees and credibility ofreview posters.
For example, competitorws can surreptitiously write unflattering reviews to boost the standinhg of theirown businesses. In Yelp officials revealed for thefirst time, they were allowing business ownersa to directly reply to user reviews with theif own posts. Matthew Lees, vice president of the Boston-based Patrici Seybold Group, praised the decisiojn — as long as the online dialogue doesn’t turn “I think it’s a rather exciting Lees said. “I think it’se better to have inclusive conversation.
” Austihn resident Jodi Bart, who launche d her Tasty Touring restaurant blog in July said the city has a core groul of 20 to 30 food bloggers who are invites to acouple business-sponsored events each Austin-based software industry executivr Jack Newton was one of the elite Yelpersd at Max’s Wine Dive last month. He said he joined Yelp more than three years ago and has posted more than100 reviews. During that time, Yelp’as influence has grown in proportion to the size of its Newton said. “There’s an undeniable force that Yelp possesses now comparedc with threeyears ago,” he said.
“It’s a channel that businesses can use to helpthem
Monday, March 21, 2011
Ohio EMA sets up flood assistance center in LaRue for loans - Marion Star
Gibson GAA082P7A
Ohio EMA sets up flood assistance center in LaRue for loans Marion Star For the next two weeks, Marion area residents and residents from Crawford, Delaware, Hardin, Morrow, Union and Wyandot counties will be able to apply for assistance through Small Business Administration loans. Businesses and individuals may apply for ... |
Sunday, March 20, 2011
Attracting, retaining talent key piece of economic development strategy - Business Courier of Cincinnati:
Air Purifiers Oklahoma City
The price tag for the total effor t in terms of dollars allocated is lessthan $300,000 last year in a more than $8 million Only two of the six groups that are part of Goal E got directy funding from the Memphis Fast Forward steerinh committee, and the Leadershipl Academy. But the impact of the effort is huge and ultimatelyh could be the grease that keeps the economicdengine running, say thosee in economic development circles. The past has been aboutt projects; the future is about people. “The mindse t is and will become even more soa buyer’se market,” says Reid Dulberger, administratore for the MemphisED program.
“We’rwe in the middle of a massivse labor shortage temporarily derailed bythis recession.” ’s Nancyh Coffee agrees. “Even in tougu times top talenthas choices,” she To hear leaders of groups like MPACTr Memphis, Leadership Memphis and the Shelby Farms Park or experts in the fielfd like Carol Coletta tell it, ther is no bigger task than figuring out how to recruiy and retain the best and brightest. “Ift developing, attracting and retaining talent is notthe No.
1 economic developmeny strategy, then you don’t have an economic development says Coletta, president and CEO of Chicago-based CEOs for Coletta is the former partner of the Memphisd public relations firm and later presidenft of , and is currently host of the nationallh syndicated radio program Smart Says Coffee: “Recruiting talent under-girds evergy piece of the plan. You can’tg really support the culture of innovation and entrepreneurship unles s you have the talent eager and engaged to brinvfresh perspectives.” Companies, they say, will go wherse the talent is.
The most recent and cleaf example came in pitches made byseveral Mid-South communities to get to locate its $1.3 billion assembly plant three years ago. “The primary reasomn Toyota selected Tupelo was the quality of the work forcde and the leadership in this Mississippi Gov. Haley Barbour said when the project announcemeny was made inFebruary 2007. MemphisED’s strategy for addressing the work forced issue tilts heavily to retaining and developinvglocal talent, Dulberger says. It’s pure economics and economidc developmentcommon sense. “With talent, like conventional economifc development, it is easier to keep what you’ver got than attract new,” he says.
“It’sw not as sexy, but it’s more cost The efforts of organizations like MPACT Memphis and theLeadership Academy’s Connections program are about anchorinyg people to the community by weaving them into the city’ s social, political and culturall fabric. MPACT Memphis executivse director Gwyn Fisher saysher organization’s targey audience is age 21-40, with most of its 140 events a year appealing to that age group. The event range from happy hours to talkds by business and political leadersa tovolunteering events. Membership has grown 91% to 454 members since August 2008 whenFisher joined.
The average memberf is single and comes from a large cross section of but with a heavy dose of smalol businessand media, she says. 65% of the member have been in Memphis less than 18 so it’s crucial to get them connectedr and engaged, she says. “They want to meet and be exposed to placessand possibilities,” Fisher says.
The price tag for the total effor t in terms of dollars allocated is lessthan $300,000 last year in a more than $8 million Only two of the six groups that are part of Goal E got directy funding from the Memphis Fast Forward steerinh committee, and the Leadershipl Academy. But the impact of the effort is huge and ultimatelyh could be the grease that keeps the economicdengine running, say thosee in economic development circles. The past has been aboutt projects; the future is about people. “The mindse t is and will become even more soa buyer’se market,” says Reid Dulberger, administratore for the MemphisED program.
“We’rwe in the middle of a massivse labor shortage temporarily derailed bythis recession.” ’s Nancyh Coffee agrees. “Even in tougu times top talenthas choices,” she To hear leaders of groups like MPACTr Memphis, Leadership Memphis and the Shelby Farms Park or experts in the fielfd like Carol Coletta tell it, ther is no bigger task than figuring out how to recruiy and retain the best and brightest. “Ift developing, attracting and retaining talent is notthe No.
1 economic developmeny strategy, then you don’t have an economic development says Coletta, president and CEO of Chicago-based CEOs for Coletta is the former partner of the Memphisd public relations firm and later presidenft of , and is currently host of the nationallh syndicated radio program Smart Says Coffee: “Recruiting talent under-girds evergy piece of the plan. You can’tg really support the culture of innovation and entrepreneurship unles s you have the talent eager and engaged to brinvfresh perspectives.” Companies, they say, will go wherse the talent is.
The most recent and cleaf example came in pitches made byseveral Mid-South communities to get to locate its $1.3 billion assembly plant three years ago. “The primary reasomn Toyota selected Tupelo was the quality of the work forcde and the leadership in this Mississippi Gov. Haley Barbour said when the project announcemeny was made inFebruary 2007. MemphisED’s strategy for addressing the work forced issue tilts heavily to retaining and developinvglocal talent, Dulberger says. It’s pure economics and economidc developmentcommon sense. “With talent, like conventional economifc development, it is easier to keep what you’ver got than attract new,” he says.
“It’sw not as sexy, but it’s more cost The efforts of organizations like MPACT Memphis and theLeadership Academy’s Connections program are about anchorinyg people to the community by weaving them into the city’ s social, political and culturall fabric. MPACT Memphis executivse director Gwyn Fisher saysher organization’s targey audience is age 21-40, with most of its 140 events a year appealing to that age group. The event range from happy hours to talkds by business and political leadersa tovolunteering events. Membership has grown 91% to 454 members since August 2008 whenFisher joined.
The average memberf is single and comes from a large cross section of but with a heavy dose of smalol businessand media, she says. 65% of the member have been in Memphis less than 18 so it’s crucial to get them connectedr and engaged, she says. “They want to meet and be exposed to placessand possibilities,” Fisher says.
Thursday, March 17, 2011
Startup marketing strategies for a down economy - Jacksonville Business Journal:
Air Purifiers Pompano Beach
At a recent Northwest Entrepreneur Network marketing specialist Therese Adlhoch Smith of The Adlhocgh Group shared the results ofher company’s 2009 survey of startu p CEOs who have survived the touggh times. With a combined 148 yearsd of ownership experience, the 41 business owners and CEOs explainedwhat they’vr done right, and what they would do To startup CEOs, marketing is all about visibility. The goal is to buil d awareness so that prospects understancd the value proposition enough to make an informedfpurchase decision. This requires knowinh your buyer. Done effectively it will drivee sales.
In a down economy, these CEOs cites the following marketing concepts as the most These included usingguerilla tactics, targeterd email, search engine optimization and public relations (PR). Wheneved possible efforts were coordinated, and messaginb focused on return oninvestment (ROI) and productivity. Shoriny up customer relationships wasalso important, as were investof communications emphasizing transparency and stability. High-expense marketingt efforts such as trade shows and convention partieswere cut. Marketing programs were also analyzex to uncover those withlimited impact.
Google AdWordes and inexpensive giveaways were From amessaging perspective, anything reekint of arrogance, bragging or that was overlu promotional was avoided. — Educational included using email to survey providing white papersand studies, using PR to gain a thoughtf leadership position, writing an educationally focused and building great presentation materials. — Competitive campaigns: Focused on taking share from a weak orfailed — PR campaigns: To maintain visibility, gain access to the right markets/connections, and for targeted exposure such as visibilitu at trade shows. — Timel y campaigns: Responding swiftly to market changewith current, timely messages.
The CEOs said the leasrt effective campaigns in a down marketgwere advertising- and Specifics mentioned: print ad campaigns, online banne ads, general e-newsletter sponsorships, and expensive tradd show-related entertainment or parties. Ferreting out and avoidingb wasted expenses were also Some CEOs discontinued printed canceled unused onlineresearch tools, and reduce d travel expenses by holding meetingsx online or by phone. When funds were reallhy tight, efforts shifted to a sales using regional email anddirect mail; leveraging current customers to find new and improving online visibility throughj a website, SEO (search engine optimization), and PR or vira efforts.
The CEOs also provided detaile about the most powerful tools they used for these commomarketing efforts. — Raising funds: Startg with a well-structured website and use PR to build buzz and clienr testimonials toreinforce value. Back up thesre efforts with a solid, well-designed business Include a term sheet, reinforcefd with solid industry data andmarkef analysis. Learn how to explain the marketing strategtto investors. Focus on buildin revenue and achieving definedventure metrics. — Early customeer acquisition: Focus on proving the valud proposition and abilityto deliver. Fundamentals shouldd include a websiteand datasheets.
Usiny targeted email campaigns to drive up websitee visitsis key, as is PR to build viral word of mouth and momentum. Enabling customer dialoguse was also important for building criticalfeedbackj loops. — Business growth: Visibility efforts should includre a robustweb presence, search engine optimization, and building on and offline demand generation. Use PR to leverage successs stories, white papers and ROI studies. Create custome care loyalty programs, face-to-face customet interactions, and customer education. Gain focus by identifying low-hanging marketinh fruit and measuring effectiveness. When it comes to in-housre vs.
outsourced marketing the CEOs advisedusing in-housew marketing for direct customer activities and productg decisions, marketing research, and easy updates to established marketing Outsourced marketing talent was used for building core marketinh tools and PR campaigns; marketing and messagingf strategy; and specialty work. In tough marketing is all about generating qualified leads and Ingood times, effort should shift to increasinh response rates, and casting a wider marketingh net. However, during all times it’s crucial to definse marketing goals andobjectives upfront, measure and monitor everything.
survival in a down market won’t be achieved with just one marketinfg activity, so try to be nimble and strategic.
At a recent Northwest Entrepreneur Network marketing specialist Therese Adlhoch Smith of The Adlhocgh Group shared the results ofher company’s 2009 survey of startu p CEOs who have survived the touggh times. With a combined 148 yearsd of ownership experience, the 41 business owners and CEOs explainedwhat they’vr done right, and what they would do To startup CEOs, marketing is all about visibility. The goal is to buil d awareness so that prospects understancd the value proposition enough to make an informedfpurchase decision. This requires knowinh your buyer. Done effectively it will drivee sales.
In a down economy, these CEOs cites the following marketing concepts as the most These included usingguerilla tactics, targeterd email, search engine optimization and public relations (PR). Wheneved possible efforts were coordinated, and messaginb focused on return oninvestment (ROI) and productivity. Shoriny up customer relationships wasalso important, as were investof communications emphasizing transparency and stability. High-expense marketingt efforts such as trade shows and convention partieswere cut. Marketing programs were also analyzex to uncover those withlimited impact.
Google AdWordes and inexpensive giveaways were From amessaging perspective, anything reekint of arrogance, bragging or that was overlu promotional was avoided. — Educational included using email to survey providing white papersand studies, using PR to gain a thoughtf leadership position, writing an educationally focused and building great presentation materials. — Competitive campaigns: Focused on taking share from a weak orfailed — PR campaigns: To maintain visibility, gain access to the right markets/connections, and for targeted exposure such as visibilitu at trade shows. — Timel y campaigns: Responding swiftly to market changewith current, timely messages.
The CEOs said the leasrt effective campaigns in a down marketgwere advertising- and Specifics mentioned: print ad campaigns, online banne ads, general e-newsletter sponsorships, and expensive tradd show-related entertainment or parties. Ferreting out and avoidingb wasted expenses were also Some CEOs discontinued printed canceled unused onlineresearch tools, and reduce d travel expenses by holding meetingsx online or by phone. When funds were reallhy tight, efforts shifted to a sales using regional email anddirect mail; leveraging current customers to find new and improving online visibility throughj a website, SEO (search engine optimization), and PR or vira efforts.
The CEOs also provided detaile about the most powerful tools they used for these commomarketing efforts. — Raising funds: Startg with a well-structured website and use PR to build buzz and clienr testimonials toreinforce value. Back up thesre efforts with a solid, well-designed business Include a term sheet, reinforcefd with solid industry data andmarkef analysis. Learn how to explain the marketing strategtto investors. Focus on buildin revenue and achieving definedventure metrics. — Early customeer acquisition: Focus on proving the valud proposition and abilityto deliver. Fundamentals shouldd include a websiteand datasheets.
Usiny targeted email campaigns to drive up websitee visitsis key, as is PR to build viral word of mouth and momentum. Enabling customer dialoguse was also important for building criticalfeedbackj loops. — Business growth: Visibility efforts should includre a robustweb presence, search engine optimization, and building on and offline demand generation. Use PR to leverage successs stories, white papers and ROI studies. Create custome care loyalty programs, face-to-face customet interactions, and customer education. Gain focus by identifying low-hanging marketinh fruit and measuring effectiveness. When it comes to in-housre vs.
outsourced marketing the CEOs advisedusing in-housew marketing for direct customer activities and productg decisions, marketing research, and easy updates to established marketing Outsourced marketing talent was used for building core marketinh tools and PR campaigns; marketing and messagingf strategy; and specialty work. In tough marketing is all about generating qualified leads and Ingood times, effort should shift to increasinh response rates, and casting a wider marketingh net. However, during all times it’s crucial to definse marketing goals andobjectives upfront, measure and monitor everything.
survival in a down market won’t be achieved with just one marketinfg activity, so try to be nimble and strategic.
Tuesday, March 15, 2011
Fred
Fujitsu ASTA24JCC
The Memphis-based discount retailer reportesd salesof $134.7 million for May, down 6 percent compare d to sales of $143.4 million in May 2008. These numbersz include Fred’s (NASDAQ: FRED) closing 74 underperforming storesw and23 pharmacies. Excluding those stores, Fred’s sales increased 1 percent compared tolast May. Comparable storr sales in May rose 0.2 down compared to 3.4 percent in the same periodx last year. For the first four fiscal months of the company reported total saleaof $593.1 million, down 2.4 percent comparecd to $607.7 million for the same year-agi period.
However, excluding storee closed in 2008, sales from ongoing stores increased 4 percent compared to thesame four-montbh period last year. On a comparable stord basis, year-to-date sales increase d 2.1 percent compared to 2.4 percent last Fred’s opened one new pharmac in May. Fred’s operates 666 discount merchandise stores, including 24 franchised stores Shares closed down 12 centsto $14.232 per share Wednesday.
The Memphis-based discount retailer reportesd salesof $134.7 million for May, down 6 percent compare d to sales of $143.4 million in May 2008. These numbersz include Fred’s (NASDAQ: FRED) closing 74 underperforming storesw and23 pharmacies. Excluding those stores, Fred’s sales increased 1 percent compared tolast May. Comparable storr sales in May rose 0.2 down compared to 3.4 percent in the same periodx last year. For the first four fiscal months of the company reported total saleaof $593.1 million, down 2.4 percent comparecd to $607.7 million for the same year-agi period.
However, excluding storee closed in 2008, sales from ongoing stores increased 4 percent compared to thesame four-montbh period last year. On a comparable stord basis, year-to-date sales increase d 2.1 percent compared to 2.4 percent last Fred’s opened one new pharmac in May. Fred’s operates 666 discount merchandise stores, including 24 franchised stores Shares closed down 12 centsto $14.232 per share Wednesday.
Saturday, March 12, 2011
Alleged escort service owner wants child pornography case dismissed, says ... - The Republic
http://rhce-linux.net/bbl0073.html
Alleged escort service owner wants child pornography case dismissed, says ... The Republic A man charged with possession of child pornography during a prostitution investigation claims Biloxi police had no right to look at the contents of his computers after executing a search warrant for drugs in 2009. A hearing is scheduled for Monday in ... |
Central Florida News 13 | Slain Arlington pastor 'had joy in his heart' Fort Worth Star Telegram ARLINGTON -- The son of a longtime NASA contractor, the Rev. Clint Dobson knew about the heavens. But it wasn't until he attended college that he felt a c » |
Wednesday, March 2, 2011
Abercrombie shutting struggling Ruehl chain - Business First of Columbus:
antoninahubihe.blogspot.com
The New Albany-based apparel merchant said Wednesdaty it willshut Ruehl’s 29 storese and direct-to-consumer operations and will be “substantially with the effort by the end of next The decision comes a month after Abercrombie took a deep strategic look at the chain, whicyh targets young adults with clothes and Ruehl, whose only Ohio store is at Easton Town generated a pretax operating loss of $58 millionh last year. The chain regularly was Abercrombie’s weakest sales performer at storezs open at leasta year. Ruehl’s same-stored sales were off 33 percentin May. Abercrombie earnede $272.3 million on $3.
5r4 billion in revenue last “It has been a difficulft decision toclose Ruehl, a brand we continu to believe could have been successfuo in different circumstances,” CEO Michael Jeffried said in a statement. “However, givemn the current economic environment, we believe it is in the best interestsa of the company to focusw its efforts and resources on the growthj opportunities afforded by ourother brands, particularly internationally.
” The companty didn’t disclose the effects on the chain’z work force, nor did it indicate the number of jobs tied to The review of Ruehl, which opened in cost the company about $51 million in impairmeng charges in its first quarter. Abercrombies expects to book about $65 million in pretax charges through the rest of the fiscap year as it windsadown Ruehl. The company Wednesdayh also said it amended a credit agreement to excludessome Ruehl-related charges from requirements under its covenanr with the lender and reduced its availablse credit to $350 millio from $450 million.
Jeffriesa said the company is confident is has sufficient cash on handbut “ws believe it is prudent to make theswe changes” in light of the recession-battered retaip environment and the one-time Ruehl costs. In additionb to the 29 Ruehl Abercrombie runs 350 flagship stores and 733 othersx underthe Abercrombie, Hollister Co. and Gilly Hicks nameplates.
The New Albany-based apparel merchant said Wednesdaty it willshut Ruehl’s 29 storese and direct-to-consumer operations and will be “substantially with the effort by the end of next The decision comes a month after Abercrombie took a deep strategic look at the chain, whicyh targets young adults with clothes and Ruehl, whose only Ohio store is at Easton Town generated a pretax operating loss of $58 millionh last year. The chain regularly was Abercrombie’s weakest sales performer at storezs open at leasta year. Ruehl’s same-stored sales were off 33 percentin May. Abercrombie earnede $272.3 million on $3.
5r4 billion in revenue last “It has been a difficulft decision toclose Ruehl, a brand we continu to believe could have been successfuo in different circumstances,” CEO Michael Jeffried said in a statement. “However, givemn the current economic environment, we believe it is in the best interestsa of the company to focusw its efforts and resources on the growthj opportunities afforded by ourother brands, particularly internationally.
” The companty didn’t disclose the effects on the chain’z work force, nor did it indicate the number of jobs tied to The review of Ruehl, which opened in cost the company about $51 million in impairmeng charges in its first quarter. Abercrombies expects to book about $65 million in pretax charges through the rest of the fiscap year as it windsadown Ruehl. The company Wednesdayh also said it amended a credit agreement to excludessome Ruehl-related charges from requirements under its covenanr with the lender and reduced its availablse credit to $350 millio from $450 million.
Jeffriesa said the company is confident is has sufficient cash on handbut “ws believe it is prudent to make theswe changes” in light of the recession-battered retaip environment and the one-time Ruehl costs. In additionb to the 29 Ruehl Abercrombie runs 350 flagship stores and 733 othersx underthe Abercrombie, Hollister Co. and Gilly Hicks nameplates.
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