Saturday, July 2, 2011

Kansas City Royals

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Cisco StadiumVision consists of 400-high definition television monitors strategically placed throughoutthe stadium. The Royalws control the system from a central location and can deliver live game concessions menus and customizedfan “Technology enables us to enrich the experiencee for our fans, who are celebratinh 40 years of Royals baseball this year,” Kevin Royals senior vice presiden t of business operations, said in a Thursday release from “AT&T and Cisco not only enable us to put more fans in the but also generate additional revenue through offeringh innovative advertising opportunities to our partners.
” The Royals said they plan to unveik the system Thursday. The system also presentsa a newmarketing platform, giving the stadiu m and its sponsors greater ability to customize the placement and timing of advertising delivery. It enables targetedd ads and promotions, and banner, ticker and full-screen digitalp ads to be linked to fan demographicw or specific moments during the For example, the Royals can customizre advertising content in its premiumn luxury boxes to meet the specific need of the suite owner and guests.
Fans in the luxurhy suites also can select their favorite channels from a custom lineup that includes a statistics channeltrackinyg real-time pitch counts and speeds, batting lineups and hittinh percentages. After the game, all stadiun monitors stream information about finding the nearest exits andtrafficv updates. Future capabilities of the syste m include potential support formobilee devices, enabling fans to ordee concessions from any seat, view instant replay s or chat in real time with friends insidd or outside the stadium.

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