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The company, originally founded in provides software and services to make subscribing and listening to podcastxs easier andmore portable. Podcasts are digitap recordings of a radio broadcasts or programs made available on the Internet for downloading to a personal audio player. McCall will servse as president ofPodcast Ready. Podcast Ready was originally launchex with venture capital funding fromDFJ Mercury, according to who is also president and CEO of San Antonio-basexd Ideagin LLC.
DFJ Mercur y is a Houston-based seed and early-stage venture capital fund that focuses on emerging Podcast Ready began to have problems in late 2007 and the investorw took control of the company at that Blair Garrou, managing director of DFJ Mercury, says the compant needed new management. However, DFJ Mercurgy was unsuccessful in locating a qualifiedc person to head up the company in the Houston area so investorsz took theirsearch statewide. “The problek we had was ... we weren’t able to identifyh and attract thetalent ... in Houston,” Garrouj says. “For us, it is a quicl trek down I-10 to continuse to help the company and makeit successful.
” DFJ Mercury has invested about $2.3 million in Podcast Ready sincer it was launched in 2005. Garrou says DFJ has agreed to re-seedc the company in conjunction with its move to San Garrou declined to releaswe details of the new Podcast Ready and Ideagin will remainm two separate companies but will be housef at the same locationn in the Sterling Bank Building off of Highwayu 281 near the San AntonipInternational Airport. Podcast Ready has three employees. Some of Ideagin’s seven employeezs will do work for Podcasg Readyas well. McCall founded Ideagij about a year ago and says it is a good fit withPodcas Ready.
Ideagin, he says, specializes in Web software and platformj development and will provides new software forPodcast Ready. “Thew software makes it easy to get in therre and pickwhat (podcasts) you want to follo on the (Podcast Ready Web) site,” he “(The software) ... gives you the lates up-to-date content from specific podcasts.” McCalol says the software can be loaded on all differentr types ofmedia players. It is available at no cost viathe company’ Web site at www.podcastready.com. Ideagin has already revamped the Podcast Ready Web site and it is currentlt broadcastingover 53,000 podcasts with over 100,000 activse users.
Revenue for the site is being generatee from companies who buy but McCall says there are other revenue streamsbeinb developed. “It’s pretty amazing stuff,” McCall Garrou says he has known McCall for abouttwo years. After several discussions abourtPodcast Ready, he says McCall was interested in workingv for the company. Garrouj says McCall, along with his stafdf at Ideagin, have the skills needed to growthe “Houston may have more enterprise softwarse talent, but in my mind there is a lot of Web development talen t in San Antonio,” Garrou says. “I look for the company to be addingb head count throughout 2009 even in this downturneconomix environment.
” Garrou says he and McCalkl plan to add at least six to eight new employees in the next year.
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