Hotel and residences make TWELVE stand out - Atlanta Business Chronicle:

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Since its completion late last year, 's has broughrt a new kind of mixed-use development to this fast-growingh section of Atlanta. A boutique hotel combined with urbancondo living, meeting facilities and retail representefd not only a commitment to the area, but helped create an air of ingenuity for Atlantic Because of its impact on the area, the Atlantaw District Council of the Urbanj Land Institute named the project a Development of Excellence.
"Being one of the early buildinges up really set the tone for that development and reallhy put a stake in the groun thatsaid 'Atlantic Station is going to be a said awards committee chair Patrick At 26 stories, TWELVE containxs 380 residential condominium 101 hotel suites, along with 6,000 squarre feet of meeting area and anothe r 14,000 square feet of retail and restaurant space. When a giant cran e was moved into place againsf thecity skyline, the project becamw the first high-rise development in Atlantic Statioj to get under way. It also becamse one of only a handful of smallk specialty boutique hotels inthe city.
Novare is not the firsr developer to launch a combined hotel and condo butthe company, in conjunction with , took a differeny approach than luxury builders such as The and and Instead of simply creating traditional hotel rooms on lower floors as thosed companies have done, TWELVE's hotel offering consistes of one- and two-bedroom condos complete with kitchebn and bath, much like those unitd owned by residents on floorw seven through 26. The attractionm of such a development is theprestiged "generated by being able to say thei residence is adjacent to or part of a said Jim Veil, president of .
"It'a also the idea that I, as an ownere of a residence, can avail myself easilhy of hotel services that I wantto use." The projecg is Novare's first entry into the hotek market, but its success -- the condox were sold out by the end of 2005 -- led the companu to launch a similar project in the Centenniakl Park area and another in Charlotte, N.C. "I appeals to a wide array of demographics," said Billgy Holley, project manager for TWELVE.
"Evem though we target the 25- to 35-year-old on the condko side, the reality at TWELVE Atlantic Statiob is that the buyers there were a much broaderf demographic than we probably ever saw I think the hotel concept had a lot to do with Muchlike Novare's other urban condo this building offers high-tech amenitieas such as a fiber backbone to supportt high-speed Internet access to hotel services, and even digital art on the Designers wanted to ensure the building had some separatee facilities and meeting areas for full-time residents such as a separate clubroom, while providing other areas such as the pool and workoug area where the two groupas could mingle.
Privacy is maintaine by building different lobbies and entrancew for the hoteland residences, along with separate parkingb areas. In addition, each elevator's electronix keys only allow guests to travel to hotel while condo owners can only go up to thei rown floors. Location: 361 17th St., Atlanta 30363 Architect: Reynolds, Stewart, . Builder: Novare Group Inc. Date Construction on the condominium units was complete in December when the first residentsmoved in. The hotep opened to its first guestsz inFebruary 2006. Winning formula: TWELVrE is a high-rise, mixed-use developmenyt of condos, hotel, restaurants and retail withih the AtlanticStation development.
The high-rise featuress Midtown Atlanta's first new hotel in many years.